Shifts in global demographic trends and lifestyle choices is accelerating. Today’s mobile generation of talent are the first digital natives; socially connected, globally minded, and highly mobile. They are moving between cities, delaying marriage and children, prioritising access over ownership, and craving experience and connection.
Policy, on the other hand, has been slow to follow. In Düsseldorf, like many cities, planning policy continues to be based on outdated assumptions about the way people live. This inhibits the ability for new, flexible solutions to be injected to ease housing pressure on cities and accommodate mobile talent.
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